• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
G-Free Foodie logo
  • Recipes
    • Appetizers & Snacks
    • Baked Goods
    • Beverages
    • Dairy Free
    • Desserts
    • Kid Zone
    • Main Dishes
    • Paleo Friendly
    • Quick & Easy
    • Recipes & Techniques by Cooks We Love
    • Salads & Dressings
    • Side Dishes
    • Soups
    • Tips & Tricks
    • Vegan
  • Articles
    • Dining Tips
    • G-Free Foodie Guides
    • G-Free Foodie Mommies
    • G-Free Foodie Product Reviews
    • Gluten Free Advice + Experts
    • KC's Blog
  • About
  • Shop
  • Help!
  • Nav Social Menu

    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • YouTube
menu icon
go to homepage
search icon
Homepage link
  • Browse Recipes
  • Articles
  • About
  • Shop
  • Help!
    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • YouTube
  • ×

    Home / Articles / Gluten Free Advice + Experts

    Bro-Gurt: This One’s For The Boys

    Posted On Mar 13, 2013 · Updated On Mar 13, 2013

    Bro-Gurt: This One’s For The Boys
    Gluten Free Advice + Experts

    Share

    Men are used to getting products made and marketed specifically for them. It’s very important to us that everything from our deodorant to our razor blades to our cars to our cell phones all scream raw and unbridled masculinity. If a product is considered feminine or girly in any way, very few men will even take a 2nd look at it, let alone consider buying it. But what about when this mindset has a significant impact on our health? Such may be the case when it comes to yogurt, a gluten-free and highly nutritious food that somehow can’t find its way into most men’s diets.

    It’s hard to know when and why yogurt got branded as feminine and became uncool for guys. But clearly at some point, the Man Council decided that yogurt belongs in the Volkswagen Jetta/skinny jeans/scented candle category. It’s also always been traditionally marketed exclusively to women. Because of this, most people’s stereotypical view of yogurt consumption is a younger, health-conscious woman sitting on her couch in baggy sweat pants delicately savoring a small cup of yogurt while watching Lifetime. Even the packaging of yogurt is feminine, with typically soft, pastel-like colors and images that include lots of light blue, pink, and yellow. I know I always feel slightly awkward in the grocery store line buying 16 yogurts. Not quite as awkward as if I was buying make-up, nail polish, or feminine products (I’m guessing), but close. Yogurt may also be considered so feminine because it is a health conscious food, and men aren’t supposed to care about their health or physical appearance at all. If it’s not named binge drinking, chicken wings, danger, ESPN, or checking out women, it simply just isn’t masculine.

    The problem with all this is how incredibly nutritious yogurt is and what a great impact it can have on a person’s health. Many people nowadays avoid dairy for either allergy or other health reasons. Full-fat dairy is definitely a good thing to exclude from your diet, but missing out on yogurt is a big no-no. If you’re only going to eat one dairy item, then it should definitely be yogurt. In fact, Nutrition Research journal recently published a peer-reviewed study that found people who ate yogurt ate an overall much healthier diet than those who didn’t eat yogurt. In the study, people who ate yogurt were more likely to consume more fruits, vegetables, whole grains, nuts, and fish and less processed meats and grains. Furthermore, yogurt is rich in nutrients that are often lacking in the American diet such as potassium, calcium, magnesium, vitamin B12, and vitamin D. And yogurt is also rich in probiotics, which lead to optimal gut health, a stronger immune system, and better overall health. Yogurt is also naturally gluten-free, available in low-fat and low-sugar options, and a good source of protein.

    One ambitious and enterprising company is trying to get a foothold in the untapped male yogurt market. The company, named Powerful, is marketing its new Greek-style Powerful Yogurt directly and exclusively to men. They feel that not enough men eat yogurt, and the ones that do are often closet yogurt lovers. The company is seeking to change all that through its black and red packaging and larger container. Powerful Yogurt is also higher in protein than other brands, and has a thicker, creamier texture and a slightly less sour flavor. And while it’s true that more men nowadays are health conscious and likely to purchase and eat yogurt, it is still quite an uphill climb to change male culture and have yogurt become “cool.” This is the challenge that Powerful Yogurt is facing and it is definitely a daunting one. But the market is ripe for a product like this, and it will be interesting to see how it sells. Currently, the new and theoretically masculine yogurt is only available in its test market of New York City, but it should be coming to a store near you in the near future. Until then though, you’ll have to wait to bro out at your next boy’s night poker game with beer, bourbon, pizza, cigarettes, posters of scantily clad women, and…yogurt. If something sounds wrong with this picture then you have an idea of what the new Powerful Yogurt is up against. But best of luck to the company, because nutritionally, yogurt really is a superstar and deserves to be a part of healthy, well-balanced diets of both men and women alike.

    Article Courtesy:  Andrew Steingrube

    You May Also Like

    • What are Lectins; and could I Be Allergic to Lectins?
      What are Lectins; and could I Be Allergic to Lectins?
    • The Most Common Cooking Mistakes!
      The Most Common Cooking Mistakes!
    • It’s All Greek (Yogurt) To Me
      It’s All Greek (Yogurt) To Me
    • Nutrition for Mental Health and Emotional Wellness
      Nutrition for Mental Health and Emotional Wellness
    « Mommy's in a Fight with G-Free Foodie. News at 11.
    365 »

    Share

    Reader Interactions

    Let Us Know What You Think Cancel reply

    Your email address will not be published. Required fields are marked *

    Recipe Rating




    Primary Sidebar

    Sign up for our Newsletter & live deliciously G-Free

    K.C. the G-Free Foodie

    K.C. is a farm-grown foodie, born and raised in the fertile fields of California’s San Joaquin Valley. After being diagnosed with Celiac Disease following years of unexplained illness, she has infused her gluten-free life with flavor, fork in hand. Learn more about K.C.

    Featured Recipes

    how to cook duck breast: perfectly cooked duck breast on salad

    How To Cook Duck Breast: Tea Brined Duck Breast

    Gluten-Free Colomba Pasquale

    Gluten-Free Colomba Pasquale | Easter Dove Bread

    White Chocolate Rocky Road colorful

    White Chocolate Rocky Road | Gorgeous + Easy Treat!

    Lamb Chops with Spicy Apricot Sauce recipe

    How to Cook Lamb Chops in The Oven: Lamb Chops with Spicy Apricot Sauce

    SHOP GLUTEN FREE FAVES

    Popular Categories

    • Appetizers + Snacks
    • Beverages
    • Desserts
    • Dining Tips
    • Main Dishes
    • Quick + Easy
    • Salads + Dressings
    • Soups
    • Tips + Tricks

    Footer

    People

    • About Us
    • K.C. Cornwell
    • G-Free Foodie Gluten Free Advocates + Experts

    Business

    • Partnerships
    • Contact
    • Gluten Free Consulting Services
    • Privacy Policy & Disclaimer
    • Links & Cool Stuff

    Follow Me

    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • YouTube
    • TikTok

    G-Free Foodie © 2023 · All Rights Reserved